advertisements
Of all the promotional items a business or organization needs, advertising is a variable; some outfits don't advertise at all because most customers come from other sources, other businesses have a standing advertisement that continues to find new customers. And not all advertisements are in print any more! Internet advertising has added another element to traditional advertising, and I've designed a number of ads that include animation!
I have these materials organized according to customer (sorry, little icons are not clickable--yet!):
My Three Cats & Co., Inc.
- designed for Cat Fancy's annual review issue
- concept and layout
- designed for the Animal Friends' Black Tie and Tails benefit program
- concept, copy, design and photography
Animated ads designed for regular use on CatChannel.com
- so far I have designed a dozen of these ads that the customer places for a week or two at a time
- ad must fit certain physical size and resolution specifications
- animation cycles three times then stops
- ad is accompanied by a few lines of text, and both have a link to a landing page on the customer's website
- here is one ad, but I have several others on the My Three Cats & Co., Inc. customer page
- ad copy reads: "If cats had money, they'd buy these toys! Hours of self-serve fun stimulates your favorite feline with the String-ama-Fling and the Cat Sitter Video, plus a special price on our ever popular Catnip Candy Cane toy. Mythreecats.com"
Advertising Copy
My client had a chance to have "advertorial" for their products submitted to Cat Fancy's annual review magazine. They only had five products they could advertise, and the text had to be 100 words or fewer, including all descriptive information, including price and contact information. The magazine would only accept a limited number of entries, and all of my customer's entries were accepted. Here is one entry, but I have all of the entries on the My Three Cats & Co., Inc. customer page:
- NOT YOUR GRANDMA'S CAT FOOD BOWL
- Cats Rule Bowls, Feeders and Mats are made of translucent, non-porous plastic resin with the look and feel of colored or patterned frosted glass, yet the safety and convenience of resin. They are dishwasher safe and laboratory tested and approved for food. The raised bowls are designed so senior cats won't strain or bend to reach food and water. All bowls and masts are available in a variety of colors and designs from "Traditional" to "Exotic", priced from $6.95 to $119.95. Please visit www.mythreecats.com, call 412-388-0488 or e-mail carolyn@mythreecats.com.
Premier Personal Healthcare
- we designed an advertisement that could easily be used in magazines or newspapers, black and white or color, horizontal or vertical, changing the size minimally
- the customer chose the copy points, I designed
Carnegie Renaissance
- we used this style of ad in a number of program books and other places
- I designed
Historical Construction Equipment Association
- design only
3rd Street Gallery
- we used this style of ad in a number of publications, black and white and color
- concept, copy, design, photo
The Body Forum
- we used this style of ad in a number of program books and other places
- concept, copy, design, stock photo
four-color advertisements coming soon!