hollow oak land trust
This organization already had a logo and brochure, but they wanted to design a package specifically to invite corporate donors to support the organization including a pocket folder, special version of the brochure, and inserts with information about the organization. Everything was to be produced in small quantities--250 maximum--but they needed to look professional, and keep within their budget. Quoting these products would be tricky.
They also needed a high-quality photo of a splashing little waterfall in Meek's Run where it flows through one of their properties, which was the image they wanted to use for the cover of the folder and brochure. I took the photo one early autumn afternoon.
In meetings with the board, we haggled over what the cover title would say and discussed budgets as I showed them quotes for various versions of the pocket folder, including one that was printed in two colors on uncoated stock. The information on the inserts would probably change over the course of the project, so they didn't want to have them printed, only to have the headers printed in preparation so they could print or copy onto the sheets. The brochure copy also needed a rewrite for this purpose, so we discussed and confirmed the content, as well as the donation levels. We decided on the title and projects and I designed the materials over the next few months.
pocket folder
The image fills the cover, and on the back I used a pattern that resembled their letterhead. Inside was the invitation and a cropped version of the waterfall image, plus a space for their business card, which is vertical
brochure
Once the pocket folder was designed, we carried the same layout through the remaining materials. On a walk through the property the day I took the waterfall photo, I saw a hollow tree--not "the" hollow oak, but still a neat tree, and used that on the inside of the brochure.
inserts
- they had four topics of information, each one a different shade of paper in the same style
- in order to have them present as tabs, they had to be trimmed and the information appropriate for the size would be printed on the insert by the organization
- the "properties" insert was actually four pages instead of two front and back because they have that many properties, so it was printed, trimmed and half-folded
poster
The poster was a thank you gift for the donor, something they hang up, with or without a frame. We missed an opportunity on a good price for 18" x 24" posters, so went with 8" x 10" posters and purchased frames so they could be used either on a tabletop or the wall.